By Cool Realty LLC Editorial Team | Updated for 2027 | Company details and market data checked November 5, 2026
The best property management company in St. Johns, FL is the one that fits your property and puts its fees, services and agreement terms in writing. No independent organization ranks property managers in St. Johns County. Compare at least two or three companies on six points: local pricing knowledge, tenant screening, HOA experience, maintenance process, owner reporting and total first-year cost.
Companies with published information about St. Johns service include Cool Realty LLC, HomeRiver Group, Navy to Navy Homes, PMI St. Johns County, Red Rooster Property Management and Round Table Property Management. Their offices, published fees and services differ, as the comparison below shows.
St. Johns is one of the most demanding rental markets around Jacksonville. Rents are higher, most homes sit inside HOA communities, and tenants often choose the area for its schools and plan to stay. The right manager can protect a valuable home and keep it leased; the wrong one can cost you HOA fines, a long vacancy or a bad tenant.
This guide is written for St. Johns rental owners, including out-of-state owners, first-time landlords and investors with several homes. It explains what to compare, shows what each company publishes about its St. Johns service and fees, and lists the questions to ask before you sign.
Own a rental in St. Johns? Get a free rental analysis from Cool Realty: what your home should rent for, how it would be marketed and a written fee breakdown. Call (904) 602-5555 or visit our St. Johns property management page.
Disclosure: this guide is published by Cool Realty LLC, one of the companies compared. Company information comes from each company's own website or business listing as of November 5, 2026. Evaluate any company on your property type, your needs and its written management agreement.
What Should St. Johns Owners Know About the Local Rental Market?
St. Johns rents run well above the Jacksonville-area average, but they've softened slightly over the past year, so accurate pricing matters. These figures shape what you need from a property manager:
| St. Johns at a glance | Figure | Source and date |
|---|---|---|
| Average asking rent, ZIP 32259 | $2,600 / month | Zillow, updated Nov. 3, 2026 |
| Average three-bedroom rent, ZIP 32259 | $2,384 / month | Zillow, updated Nov. 3, 2026 |
| Change in average rent over 12 months | Down $100 | Zillow, updated Nov. 3, 2026 |
| St. Johns County population | 346,328 (up 26.7% since 2020) | U.S. Census Bureau, July 2025 estimate |
| Residential building permits issued | 4,735 in 2025 | U.S. Census Bureau QuickFacts |
| Owner-occupied homes | 82.2% of county homes | U.S. Census Bureau, 2020–2024 ACS |
| School district ranking | No. 1 in Florida, 2026 school grades | Florida school grades as reported by News4JAX, July 2026 |
What these numbers mean for owners
- Higher rents raise the stakes on pricing. On a $2,384 home, one vacant month costs more than most owners pay in a year of placement fees. A manager should price from comparable homes that leased nearby, not an area average.
- A slightly softer market rewards good marketing. With rents down from a year earlier and new homes still being built, professional photos, a strong listing and quick responses to inquiries matter.
- Top-rated schools attract longer-term tenants. Many renters move to St. Johns for the schools and want to stay several years, so careful screening pays off.
- Most homes are owner-occupied and in HOAs. Rentals often sit in neighborhoods with strict association rules.
HOA rules are a bigger factor in St. Johns than in most of Jacksonville
Communities such as Julington Creek, Durbin Crossing, RiverTown and Aberdeen have homeowners associations, and many require tenant registration or approval before move-in. Under Florida Statute §720.306(1)(h), HOA rental restrictions adopted after July 1, 2021 generally apply only to owners who buy after the change or who consent to it. Associations can still prohibit rentals shorter than six months and limit rentals to three times a year for all owners. A manager who knows the process for your community can prevent fines and move-in delays.
Property Management Companies Serving St. Johns, FL: 2027 Comparison
The table below compares companies that publish information about St. Johns service, in alphabetical order. It's a starting point, not a ranking. Fees and services change, so confirm everything in writing before you sign.
| Company | Office location | St. Johns coverage | Published fees (as found) | Notable published features |
|---|---|---|---|---|
| Cool Realty LLC | Orange Park (1857 Wells Rd); no St. Johns office | Dedicated St. Johns page; ZIP 32259 and northwest St. Johns County | 10% monthly from month two; $750 setup; $65 lease prep; tenant placement $100 + one month's rent; $0 while vacant | One assigned manager; inspections every 6 months; bilingual team; owner portal; HOA approval step in its process |
| HomeRiver Group | National company; page lists a Temple Terrace, FL office address | Dedicated St. Johns page | Not published on its St. Johns page | Owner and tenant portals; eviction assistance included in the management fee (per its page) |
| Navy to Navy Homes | Southside Jacksonville (4540 Southside Blvd) | Dedicated St. Johns page; St. Johns, Ponte Vedra Beach, St. Augustine Beach | Placement 75% of one month's rent; management placement + 10% per month; Platinum tier + $19.95/month | In business since 1998 (per its site); 24/7 emergency maintenance; military relocation focus; named lease, pet and eviction guarantees |
| PMI St. Johns County | St. Johns (450 SR 13 N, 32259), per its Visit St. Augustine listing | Local St. Johns address | Not found | Franchise of the national PMI brand; contact for services and fees |
| Red Rooster Property Management | Mandarin, Jacksonville (per its ManageMyProperty listing) | Listing names the Jacksonville area; confirm St. Johns coverage | Listing shows tiered 8.9%, 11.9% or 14.9% monthly; $695 placement; $150 renewal; $45 lease prep; 10% maintenance coordination | Manages houses, townhouses and condos; 18 years in business (per listing) |
| Round Table Property Management | St. Johns (1637 Race Track Rd, 32259) | Serves St. Johns County, including Julington Creek and Nocatee | 10% monthly; full-service leasing 50% of one month's rent; renewal 25% of monthly rent; placement only 100% of one month's rent | Local St. Johns office; attorney-approved lease; 24/7 emergency maintenance |
Sources: each company's website, pricing page or business listing (Visit St. Augustine, ManageMyProperty), checked November 5, 2026. “Not published” or “Not found” means we couldn't find the information online, not that it doesn't exist. Ask each company for a current written fee schedule.
How to read this comparison
- Office location matters less than response time. A local office is convenient, but ask how fast the company answers repair calls and who inspects your home.
- Compare total cost, not the monthly percentage. Two companies charging 10% a month can differ by more than a month's rent in the first year once leasing, setup and renewal fees are added.
- Check property-type limits. Some companies don't manage every property type. Cool Realty, for example, doesn't manage condo buildings of three or more stories that fall under Florida's milestone inspection rules.
How to Choose the Right Property Manager for Your St. Johns Rental
Ask every company the same questions and get the answers in writing. These six areas separate a strong manager from a weak one.
1. Rental pricing and marketing
Ask: How will you set my rent, and which comparable homes will you use? Where will you advertise?
Look for: A written rental analysis based on recently leased homes in your community, professional photos, a virtual tour and broad listing syndication. See how Cool Realty handles rental marketing.
2. Tenant screening
Ask: What do you check, and what are your written approval criteria?
Look for: Credit, income, employment, rental history, eviction records and background checks, applied the same way to every applicant under fair-housing law. See tenant screening.
3. HOA experience
Ask: How do you handle HOA applications, registration and violation notices in my community?
Look for: A defined process for association approval before move-in and for passing violation notices to tenants.
4. Maintenance
Ask: Who takes repair calls after hours? What can you approve without me?
Look for: A 24-hour emergency line, licensed and insured vendors, a written approval limit and photos of completed work. See maintenance services.
5. Rent collection and reporting
Ask: When is rent due, and when will I receive my money and statements?
Look for: Online rent payment, a clear payout date, monthly statements and year-end tax documents in an owner portal. See rent collection and accounting.
6. Agreement terms
Ask: How do I end the agreement, and what does it cost?
Look for: A sample management agreement showing the term, cancellation notice, any guarantees and all fees.
Scorecard: compare up to three managers
Score each company from 1 (weak) to 5 (strong) after your calls. The highest total isn't automatically the winner, but a low score in any row deserves a follow-up question.
| What to score | Company A | Company B | Company C |
|---|---|---|---|
| Rental analysis used real local comparables | |||
| Screening criteria provided in writing | |||
| Clear HOA approval process | |||
| After-hours emergency response explained | |||
| Sample owner statement and portal shown | |||
| Full fee schedule and sample agreement provided | |||
| Total |
Want to see how Cool Realty answers these questions? Call (904) 602-5555 for a free rental analysis and a written fee breakdown for your St. Johns home.
What Services Should a St. Johns Property Management Company Provide?
A full-service property manager should handle the rental from listing to move-out: marketing, screening, leasing, rent collection, maintenance, inspections and financial reporting. Here's what each one should look like.
Does a property management company help find tenants?
Yes. Finding and approving a tenant is the core of the job. The manager prices the rent, photographs and lists the home, answers inquiries, schedules showings, takes applications and screens applicants. Many companies, including Cool Realty, also offer tenant placement only: the manager finds and signs the tenant, then you manage the tenancy yourself.
How do property managers screen tenants?
A professional screening typically checks credit history, verified income and employment, debt-to-income, prior evictions, criminal background and references from past landlords. The criteria should be written down and applied identically to every applicant, as fair-housing law requires. Ask whether the company shares a screening summary with you before approving an applicant.
How does property management handle maintenance requests?
Tenants submit requests online or call an emergency line for urgent problems. The manager sends a vendor, gets your approval for anything above an agreed amount and documents the work. In St. Johns, where homes are often newer and higher value, ask whether you can use your own licensed vendors and whether the manager adds a fee to vendor invoices.
How often should rental properties be inspected?
At minimum, a rental should be inspected at move-in and move-out, with dated photos. Many managers also inspect during the lease; Cool Realty inspects every six months and before renewal. Regular inspections catch leaks, pest problems and HOA issues early, and the photos support any security deposit claim at move-out.
What reporting should owners expect?
Monthly statements showing rent collected, fees and expenses; a clear payout schedule; year-end tax documents; and an online owner portal where you can see everything at any time.

How Much Do Property Managers Charge in St. Johns, Florida?
Among the St. Johns companies that publish fees, the monthly management fee is commonly around 10% of rent, plus a separate leasing or setup fee and a renewal fee. The structure varies more than the percentage does, so compare every fee type.
| Fee type | What it covers | What we found published | Question to ask |
|---|---|---|---|
| Monthly management fee | Ongoing management after the tenant moves in | 10% at Cool Realty, Navy to Navy and Round Table; a ManageMyProperty listing shows 8.9%–14.9% tiers for Red Rooster | Is it charged on rent collected or rent due? From which month? |
| Leasing, placement or setup fee | Pricing, marketing, showings, screening and lease signing | $750 setup (Cool Realty); 50% of one month's rent for full service (Round Table); 75% of one month's rent (Navy to Navy); $695 (Red Rooster listing) | Is it charged again for each new tenant? |
| Lease renewal fee | Renewing an existing tenant | $350 bundle (Cool Realty); 25% of monthly rent (Round Table); $150 (Red Rooster listing) | What does the renewal include? |
| Lease preparation | Drafting the lease and disclosures | $65 (Cool Realty); $45 (Red Rooster listing) | Is the lease attorney-prepared? |
| Vacancy fee | Fees while the home is empty | $0 (Cool Realty) | Do you charge anything while the home is vacant? |
| Maintenance coordination | Managing repair vendors | 10% of invoice (Red Rooster listing) | Do you add a markup to vendor invoices? |
| Cancellation | Ending the agreement | Varies; see each agreement | What notice and fee apply if I leave? |
Fees as published by each company or listing on November 5, 2026. Not an industry average. Confirm current fees in writing.

Example: first-year cost on a typical St. Johns home
Using Zillow's $2,384 three-bedroom average for ZIP 32259 and Cool Realty's published full-service fees, with the home rented for all 12 months:
$750 setup + $65 lease prep + (10% × $2,384 × 11 months) = $3,437.40
Run the same calculation with each company's written quote: add every one-time fee to the monthly fee multiplied by the months it applies. Then check what isn't included, such as renewal, inspections or maintenance markups. Our property management cost guide explains each fee type in more detail, and current Cool Realty fees are on the pricing page.
Is Hiring a Property Management Company Worth It in St. Johns?
For most St. Johns owners, yes, especially if you live out of the area, own more than one rental or don't want to handle HOA approvals, tenant calls and Florida's legal deadlines yourself. At St. Johns rent levels, preventing one vacant month or one bad tenant can cover a year of management fees.
Self-managing can work if you live nearby, have flexible time and know Florida's Residential Landlord and Tenant Act (Chapter 83), which sets strict rules for security deposits, notices and repairs. Our guide to self-managing vs. hiring a property manager walks through the trade-offs.
Can I hire a property manager if I live outside Florida?
Yes. Many St. Johns rentals are owned by people living in other states or overseas, including military families. Florida law requires tenants to have the name and address of the landlord or an authorized agent for notices (§83.50), and a local manager usually fills that role. Look for an online owner portal, direct deposit of rent and a single point of contact. If the home will sit vacant for a while, a Home Watch service can provide scheduled property checks.
What Should I Ask Before Signing a Property Management Agreement?
Get written answers to these before you sign:
- What is every fee in the first year, and when is each charged?
- Is the monthly fee charged on rent collected or rent due?
- Do you charge anything while the home is vacant?
- What are your written tenant screening criteria?
- How do you handle HOA approval in my community?
- What can you spend on repairs without my approval?
- Do you add a fee or markup to vendor invoices?
- How often do you inspect, and will I get photos?
- When will I receive rent payments and statements?
- Who is my day-to-day contact, and how do I reach them after hours?
- How do I end the agreement, and what does it cost?
- Which Florida real estate broker is responsible for my account?
You can verify a company's license through the Florida DBPR license search.
Red flags
- A rent estimate well above nearby comparables, with no list of the homes it's based on.
- No sample management agreement or fee schedule until after you sign.
- Vague answers about repair approvals or after-hours emergencies.
- No experience with HOA tenant approvals.
- “Best” or “No. 1” claims with no source, date or criteria.
How Does Cool Realty Manage Rentals in St. Johns?
Cool Realty LLC manages single-family homes, townhomes and individual condo units in ZIP 32259 and northwest St. Johns County, including Julington Creek, Fruit Cove and Durbin Crossing. The company works from its office at 1857 Wells Road, Suite 207, in Orange Park and doesn't have a St. Johns office. Here's what its St. Johns property management service includes, as published:
| Area | What Cool Realty publishes |
|---|---|
| Marketing | Professional photos and a 360° virtual tour; listings on MLS and major rental sites; bilingual leasing support |
| Screening | Credit, income and employment, debt-to-income, eviction history, criminal background and past-landlord references, applied to every applicant |
| HOA | HOA approval built into its leasing process before move-in |
| Rent collection | Online tenant portal; owner payouts by direct deposit by the 10th of each month |
| Maintenance | Online requests, 24-hour emergency line, in-house handyman, and owners may use their own licensed, insured vendors |
| Inspections | Move-in, every six months, before renewal and at move-out |
| Reporting | Owner portal, monthly statements and year-end 1099 |
| Fees | Published on the pricing page, with no management fee while a home is vacant |
| Not managed | Apartment complexes, vacation rentals and condo buildings of three or more stories under Florida's milestone inspection rules |

Cool Realty also manages rentals in St. Augustine, Mandarin, Orange Park and Jacksonville.
Frequently Asked Questions
What is the best property management company in St. Johns, FL?
There's no independent ranking, so the best company is the one that fits your property and puts its fees, services and terms in writing. Companies publishing St. Johns service include Cool Realty, HomeRiver Group, Navy to Navy Homes, PMI St. Johns County, Red Rooster and Round Table. Compare at least two or three.
How much do property managers charge in St. Johns, Florida?
Among companies that publish fees, the monthly fee is commonly around 10% of rent, plus a leasing or setup fee and a renewal fee. Leasing fees we found ranged from a flat $695–$750 to 50%–75% of one month's rent. Compare first-year totals in writing.
What fees should landlords expect when hiring a property manager?
Expect a monthly management fee, a leasing or setup fee, a lease preparation fee and a renewal fee. Some companies also charge vacancy fees, maintenance coordination markups, inspection fees or cancellation fees, so ask for the full schedule.
What is the average rent in St. Johns, FL?
Zillow reported an average asking rent of $2,600 in ZIP 32259, with three-bedroom homes averaging $2,384, as of November 3, 2026. The average was down $100 from a year earlier.
Do HOAs in St. Johns restrict rentals?
Many do. HOAs can require tenant approval or registration, and under Florida Statute §720.306 they can prohibit rentals shorter than six months and limit rentals to three per year. Restrictions adopted after July 1, 2021 generally apply only to owners who buy after the change or consent to it.
Is hiring a property management company worth it?
Usually, for owners who live out of the area, own several properties or don't want to manage tenants and Florida's legal deadlines themselves. In St. Johns, preventing one vacant month at average rents can cover a large share of a year's fees.
Choosing Your St. Johns Property Manager
The best property management company for your St. Johns rental is the one that prices your home from real comparables, knows your HOA's rules, screens carefully and shows you every fee and term in writing. Use the comparison table, scorecard and questions above with at least two or three companies before you decide.
Ready to compare? Start with a free rental analysis from Cool Realty. You'll get a rent estimate based on nearby leased homes, a marketing plan and a written fee breakdown for your St. Johns home.
Call (904) 602-5555 or request your analysis on our St. Johns property management page.
Sources
- Zillow Rental Manager — 32259 rental market trends (updated Nov. 3, 2026).
- U.S. Census Bureau — QuickFacts, St. Johns County, Florida.
- News4JAX — 2026 Florida school grades (July 1, 2026).
- Florida Statutes §720.306 (HOA rental restrictions), §83.50 (landlord disclosure) and Chapter 83.
- Company websites and listings: propertymanagerjacksonville.com; homeriver.com; navytonavy.com; propertymanagementjacksonville.com (Round Table Property Management); visitstaugustine.com (PMI St. Johns County listing); managemyproperty.com (Red Rooster listing). All checked November 5, 2026.










